Petalled is slated to be the Hello Fresh of floral arranging: fresh US grown flowers + everything you need to make an amaizing DIY arrangemnt, no filter required.
eCommerce Website - https://getpetalled.com
Petalled needed an eCommerce site with a user experience that goes above and beyond the competitors. Site features were chosen based on discovery and competitive analysis.
UX Design & Research
Site Development
Competitive Analysis
Information Architecture
Wireframing
Implementing Design in Shopify
Target Market / Market Size & Segment
Target Market / Market Size & Segment
We ran a competitive analysis around similar companies in this space by exploring the overall user experience and check out process.
🌸 MagnaFlor: Currently, the only company offering a 'DIY' experience; however, the online experience is lacking. The arrangement instructions provided have very limited details and site is difficult to navigate.
🌻 Farm Girl Flowers: $32m in revenue in 2019 after 9 years in business. Well thought out, great branding, self started with no funding
🌹 The Bouqs Co.: Consistent brand marketing, great audience following, advertisements are subpar
🌺 Urban Stems: strong social media account, great following, same day delivery in major cities